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Informative value of job ads

Informative value of job ads

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Katharina Wegera Market Insight, Market Intelligence

Like every year, most of use January as an opportunity to allow our New Year’s resolutions to be followed by actions. It can be anything from the first proper training day for a marathon or joining a meditation class to become more mindful. For others, resolutions are to aim for a job change. 
 
Often the very first step to changing your job is to browse online job portals. The first job ad will be opened and reviewed followed by the second and the third. After opening the tenth job ad you might be asking yourself what exactly the companies are looking for. Flexible, team player, resilient – listed skills that are mainly included in a job advert no matter what you are applying for, they seem to be used universally.
 
Furthermore employers often offer things like a secure workplace, a good working atmosphere, a fair salary. These offerings are supposed to lead the potential candidate to apply for the vacancy. Sounds great doesn’t it? But how is the candidate supposed to find a suitable new employer when all descriptions are equal? Trying to be individual in this situation is really difficult, both for the companies as well as the potential candidates. It is more about finding the right fit than generating the most applications. Although it takes more resources at the start of the search, it will also save a significant amount of resources in the process, since the candidates will be enabled to grasp the company culture, expectations regarding the role and background needed in a much more specific way.
 
How important is being individual in your job ads to you as an employer? How do you aim to be an individual? As a candidate, what is it that attracts you the most in a job advert?